Cold brew has long been the go-to option for coffee lovers seeking a chilled beverage, but there’s a new player in the game: snapchilled coffee. With its unique brewing method and distinct flavor profile, snapchilled coffee is making waves in the coffee industry. So, what exactly is snapchilling, and why is it garnering attention? Let’s dive in to find out.
What is Snapchilling?
Snapchilling is a patented brewing method used to make freshly prepared cold coffee. The process involves brewing hot coffee using a 1:16 ratio of coffee to water and then chilling it rapidly without adding ice. Snapchill technology can cool coffee from 60°C (140°F) to 4°C (40°F) in just around 60 seconds. Owned by Snapchill, the rights to the brewing process are exclusive, meaning coffee businesses interested in making their snapchilled products need to work exclusively with the company.
How is Snapchilled Coffee Different from Cold Brew?
Unlike cold brew extracted at room temperature or below, snapchilled coffee is brewed hot. This method preserves more fruity and floral notes, offering a different sensory experience than cold brew, which typically has less acidity and more chocolate notes. Additionally, snapchilling is a much faster than cold brew, taking only around ten minutes to brew and chill coffee.
Benefits of Snapchilled Coffee
- Faster Process: Snapchilling can brew and chill coffee in about ten minutes, compared to the 24-hour extraction time for cold brew. This can benefit busy coffee shops looking to offer a unique cold coffee option.
- Enhanced Flavor Profile: Snapchilled coffee has more pronounced acidity and fruity notes, providing a vibrant and refreshing taste compared to cold brew’s smoother, chocolatey flavor.
- Experimentation and Flexibility: Snapchilling allows roasters to experiment with different coffee types and profiles, as the process compliments a wide range of beans, from washed Ethiopian to natural Costa Rican.
- Nitrogen Flush: Snapchilled coffee can be immediately flushed with nitrogen and packaged once brewed, avoiding oxidation and ensuring a fresh-tasting product.
Market Potential and Challenges
With the growing popularity of ready-to-drink (RTD) coffee and the rise of cold coffee beverages, the snapchilled coffee market has the potential to expand. Some industry experts believe it could rival the cold brew market in the coming years. However, there are challenges to consider:
- Exclusive Rights: Snapchill technology is patented and trademarked, requiring coffee businesses to work exclusively with Snapchill to produce their snapchilled products.
- Education and Awareness: Roasters and coffee businesses must educate customers on the differences between cold brew and snapchilled coffee to help them make informed choices and drive demand.
- Storage and Shipping: Snapchilled coffee is typically packaged in cans or bottles, requiring sufficient chilled storage space. However, the Snapchill process now includes pasteurization, prolonging shelf life and eliminating the need for refrigerated shipping.
Snapchilled coffee offers a new and exciting option for cold coffee enthusiasts. Its distinct flavor profile and rapid brewing method make it an attractive alternative to traditional cold brew. While challenges exist, with increased awareness and education, snapchilled coffee can potentially become a significant player in the coffee sector. Time will tell if this innovative technology can truly revolutionize the world of cold coffee.